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Sony aims to beat Samsung in India

December 22, 2010

Struggling to return to the top of the  game Sony Corp aims to surpass Samsung Electronics Co this year as the top seller of flat-screen TVs in India. Sony is already lagging behind Samsung in the manufacture and sale of cellular phones.

According to research firm Display Research, Sony Corp has made a deviation from its previous strategy of focusing on India’s wealthiest shoppers. Now, Sony is getting a bigger bite of the consumer pie by offering the Indian market cheaper models and expanding its distribution network.  Sony Corp ranked only number three  third in India in 2009,  behind Samsung and LG Electronics Inc.

Sony’s new strategy and expansion program is part of a more comprehensive business move by other larger move by Japanese companies, among them Toshiba Corp. Japanese firms are battling South Korean rivals in entering and exploiting into emerging markets. Despite the new aggressive tactics, however, Sony CVorpo might still have to weather a few more storms because of the weak consumer recovery in the US and Europe. These two markets are traditionally Sony’s main strongholds. Sony Corp televisions have been suffering from a six-year losing streak.

Sony Ericsson W715- All comes at just INR 15,000

January 22, 2010

Sony Ericsson W715, this black beast is a perfect fusion of style and sophistication. Sony Ericsson W715 is a blend of outstanding multimedia features its integrated 3.2 MP camera with shake control helps you in capturing crystal clear shots. Geo tagging, enables users to find a wide variety of location-specific information.

The secondary video call camera of W715 enables users to engage themselves in video conferencing. Its built-in GPS receiver helps individuals to track the location specific information. Sony Ericsson W715 is loaded with outstanding music playing options such as FM radio with RDS, Track ID Music recognition software, MP3 player and Walkman 3.0 player.W715 comes into two unique colors Garnet black and Luxury silver. It comes in a perfect size of 95.0 x 48.0 x 14.3 mm & 3.7 x 1.9 x 0.6 inches. W715 also allows you to expand the memory space up to 8 GB. .The salient features of this sleek shiny set are Add-ons such as HSCSD, EDGE, Wi-Fi 802.11 b/g, DLNA,USB, Video, A-GPS support, Stereo FM radio with RDS, SMS (threaded view), MMS, Email, Push Email, IM .

Sony Ericsson T715-Simple yet Superb at INR 9135

Sony Ericson T715 is high quality slick looking device that claims to be the one of best performances phones delivering simply superb in its class.

Coming with a elegant slide out mechanism this phone is wrapped in an enticing and elegant package that is fine tuned to offer a feast to the eyes. The 3.2 MP camera of the smart phone shoots standard quality images and comes with Cell-ID, Geo-tagging and LED flash functionalities which make it deliver the well lit and beautiful snaps. The internal memory space of the handset is comprised of 90 MB and at the same time, the external storage capacity can be expanded by to the micro SD memory card. The Sony Ericsson T715 is competent enough when it comes to music-oriented features, thanks to FM radio and built-in music player which can keep one entertained for hours. Being a 3G enabled device it comes with a strong support for Bluetooth and USB which allows the people to transfer the data easily.