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Nokia is now considering strategy changes in its existing smartphone
segment. In this regard, Nokia has also indicated its plans to tie up with another company. According to the company’s chief executive officer Stephen Elop, there have been changes in the phone industry and hence, Nokia also needs to adapt quickly to this new situation. The high end products of the company will run on its MeeGo OS, based on Linux, which was developed in partnership with Intel. Details pertaining to Nokia’s MeeGo
products will be disclosed on February 11, 2011, at the time of the
company’s meeting with its investors.

Nokia firmly believes that though distribution, cost and scale is important for low end devices, developers and ecosystem is very crucial for high end devices. The term ecosystem implies a smartphone platform that is advantageous for large scale application development, has a store selling apps, and tends to tie down users since they get habituated with the apps on one platform and hence, do not want to change to another. In this regard, Nokia should either create an ecosystem of its own or should join one.

2010 has been a hard year for Nokia as far as profit making is concerned. Nokia has experienced a lowering in the phones volume wise and also a fall in the price yet it has estimated that it has been playing a lead position in the market of QWERTY phone. Nokia has shipped approximately 123.7 million phones says the fourth quarter financial reports of 2010. In spite of the fact that the figures of smartphones that are being sold are on a rise, there has been aconsiderable fall in the average price in which the devices are being sold by approximately 17 percent.

Services and the operating margin for the mobile devices fell to 7 percent which is unlike 14.9 percent that happened I the final quarter of 2009. In spite of these developments, score of Nokia has been a 5 percent YoY increase in net sales. Nokia is keeping high hopes for 2011 as they are expecting good sales reports with their latest smart phones.

Nokia has today launched its 4 new low end C series Mobile phones called C1, C1-01, C1-02 and C2. Among these latest phones, Nokia C1 and Nokia C2 will feature dual SIM function and in Nokia C1 only one SIM card can remain active at a time but the users will have an option to switch between the SIM cards with the press of a button.

The C2 model will allow the functioning of both the SIM cards simultaneously. The second SIM card in C2 model will be hot swappable which will make this handset as the first mobile with feature of hot swappable SIM card slot.

Features which are common to all the four models include microSD card slot for memory expansion up to 32GB, music player, 3.5mm jack, FM radio and Bluetooth. A VGA camera will also be present in the C2 and C1-01 model. The battery life of these handsets are also impressive. The Nokia C1, C2, C1-01 and C1-02 will be launched with a price tag of 30 Euros, 45 Euros, 39 Euros and 35 Euros respectively.

Nokia has recently announced its Bicycle Charger kit which will allow the bicycle riders not to worry about charging their mobile phone while enjoying bicycle riding. This Nokia Bicycle Charger Kit will not only allow you to charge your handset on the ride but it will also it also create an opportunity of small business for those people who could offer the mobile phone charging services for a fee using a bicycle. For the ones in the non emerging markets this latest solution will help to introduce the green way in order to keep your handsets charged without plugging it in the electrical grid.

The Nokia Bicycle Charger Kit comes with a holder, a charger and a small electrical generator which helps in utilizing the movement of the wheel of the bicycle in order to charge the phone with the help of 2mm charging jack which is used on most of the Nokia handsets. These kits will be made available by the end of this year.

Recently, Yahoo- the world’s leading Email & online service provider and top mobile phone giant Nokia announced a global strategic association to expand the reach of their industry leading online services and offer people rich experiences that keep them connected to their world and the world around them.

This collaboration between Nokia and Yahoo, will be of more than five years and it will influence each others’ strengths in e-mail, instant messaging, maps and navigation services, which will enable their customers to access to world-class experiences on both PC and mobile devices.

As part of the association, Nokia will be the only global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi. Similarly, Yahoo! will become the exclusive, worldwide provider of Nokia’s Ovi Mail and Ovi Chat services recognized as “Ovi Mail / Ovi Chat powered by Yahoo! Nokia and Yahoo is now planning to work on ID federation linking their services, It will make the usage more simple for people to use their Ovi user IDs to easily access the online content and services they require

An invite has been sent out for the press conference on Monday by Yahoo where the company is expected to announce its partnership with Nokia in order to reveal their “Project Nike”.

As per the sources this partnership will deliver Yahoo mail, search and its various other applications and services on the handsets of Nokia. Though it has been earlier discussed that Nokia will make Yahoo centric handsets but this is unlikely to be the part of the deal according to the sources.

This partnership with Nokia will give a powerful hand to Yahoo so as to compete with its major rival, Google who has already launched its Android OS which is used in large number of latest mobile phones.

This partnership will benefit Nokia as well, because it will allow the company to offer handsets with more social experience and have a strong standing against Google, RIM and Apple.

Nokia 7230 is the latest mobile phone from the company which proves to be a device that offers value for money. This compact 3G slider handset has physical measurements of 98 X 48 X 14.8mm with weight of 100g that makes it convenient to be carried.

There is 2.4 inches of TFT display in the phone that supports 256K colors and offers resolution of 240 X 320 pixels.

The phone also provides support to various social networking sites so that you are connected to your loved ones, no matter wherever you may go.

The 3.2 MP camera of the phone comes with dedicated camera button which you can instantly use to capture all your memorable moments. The images can also be shared with your friends through Flickr, Ovi and Picasa.

Other features which makes this handset as a good choice includes 70 MB internal memory expandable up to 16GB, battery offering 4 hours of talktime and 14 days of standby time, FM radio, MP3 and AAC ringtones,  Bluetooth, GPRS, EDGE and others. This latest handset can be all yours for an affordable price of Rs.7000.

For all those people who are looking for a mobile phone that allows them to socially stay connected to all their near and dear ones then the latest introduction called Nokia 6700 will be the best choice.

Nokia 6700 is a slider handset which comes in wide variety of color options including red, aluminum, petrol blue, pink, purple and lime among which you can select the one that best suits your style statement.

This latest phone is crafted very well and comes with an attractive finish. Its 2.2 inches of LED screen displays as well as supports various social networking sites like Twitter and facebook. There is 5MP camera in the phone that comes along with Carl Zeiss lens and the images captured with the camera can also be shared with your friends through Picasa, Ovi and Flickr. The front camera can be used for making video calls. Symbian S60 OS and high speed 3G connectivity also adds to the list of impressive features in the phone. Nokia 6700 comes with a price tag of Rs.11,500 .