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One of the leading Indian mobile phone company, Micromax has recently launched their handsets in Sri Lanka. The Business Director of Micromax Informatics Limited, Vikas Jain, stated that the mobile phone market of Sri Lanka has huge growth potential and an immense untapped telecom consumer segments and thus Micromax looks forward in order to penetrate the market of the country. The local distribution partner for Micromax in Sri Lanka will be Infinity Lanka Holdings Pvt. Limited.

Vikas Jain also stated that like many other countries, the mobile phones in Sri Lanka has become a personal device which is on the priority list of many people and in order to penetrate in the low tele density rural population of the country, handsets with dual SIM facility and good battery back up at an affordable price will be an ideal choice.

In the coming time, Micromax plans to take its success to all the SAARC nations and in order to ensure the awareness of its brand it has also taken the sponsorship of IIFA Awards.

Micromax Models

Micromax Mobiles which was launched 2 years ago in order to give tough competition to the existing companies have now become the 3^rd largest vendor of mobile phone in India. As per the research firm IDC, Micromax stands at third position after Nokia and Samsung with 6% of market share.

Micromax is Rs.1600 crore brand which has presence in more than 500 districts through 70,000 retail outlets and sells around 1 million of handsets every month. In the year 2008, four friends Sumeet Arora, Rajesh Agarwal, Vikas Jain and Rahul Sharma decided that they will diversify their business of IT hardware distribution and will start making mobile phones.

The first handset of the company boasted about its battery power for one month and slowly and gradually further models as per the needs and specifications of the users were introduced in the market. The company has also recently introduced its universal remote control phone that can be paired with various household appliances. Wide variety of mobile phones is introduced by Micromax keeping in mind the needs of rural as well as urban population.

Micromax 2i is a dual GSM, Dual Band mobile phone in candy bar look. With the size of 107mm x 46mm x 15.5mm it weighs only 90 grams. The handset is equipped with a digital camera for taking photographs. The 1.75 inches wide CSTN screen displays up to 65 K color images with full picture clarity.

One can make his leisure time more enjoyable with this cell phone as it has got a Multi Format Music Player with stereo FM radio. It supports SMS, MMS messaging. With the expandable memory slot you can store up to 500 phone book contacts with 200 SMS memory.

For the professional users the conference calling feature helps a lot as they can conduct important professional meetings over the phone. The mobile is powered by Li-ion 1800mAh batteries that provide 14 hours of talk time and 20 days of stand by time. You will get a standard battery charger along with the mobile kit.

Micromax Q7 is an elegantly designed bar style mobile phone. It supports EDGE/GSM 900/1800MHz and weighs nearly 100 gram. In spite of having numerous features this cell phone is very light weight device hence it is very easy and comfortable to carry.

The QVGA Screen is 5.6 cms wide. It has Trackball Navigation with Full QWERTY keypad. For the photography enthusiasts the phone has got a 2 mega pixel camera with video recording capacities.The stereo M radio has added extra entertainment value to this handset.

The internal memory is 78 MB so it can store plenty of audio, video and image files along with 1000 phone book entries and SMS in the inbox. For wireless data transfer it is also equipped with Wi-Fi, Bluetooth device. You can send email messages and stay connected with your friends through Face Book social networking site using this handset.

The Micromax c112 is a candy bar designed CDMA mobile phone which has got a 2.8 inches CSTN screen.  It can display up to 65K colors and has 5 way navigation key as well. This stylish handset is currently available in black color only.

The stereo FM radio of this handset allows the user to get tuned to their favorite radio stations. The cell phone is set with MP3 and polyphonic ringtones. It can store up to 500 phonebook entries and 500 SMS memory. However, Micromax c112 cellphone does not include the expandable memory feature.

The Li-ion 800 mAh battery of Micromax c112 provides a non stop power back up with a talk time up to 3 hours and standby time up to 5 days. This device is equipped with speed dialing and speaker phone option. The handset comes with numerous games that would make your free time more enjoyable. This cheap handset is available at Rs. 1699 only.

Micromax W900 is a Quad Band, dual SIM (GSM+GSM) cell phone. The WQVGA screen is 3.2? wide which displays 262K Color images. The Multimedia features which as been included in the device are 2.0 MP CMOS camera with Flash Light, Video Player and an MP3 Player.

The camera is very much capable of taking nice snaps. For high speed data transfer, the cell phone comes with Bluetooth, Wi-Fi and EGPRS connectivity. It has got external memory which can be expanded up to 16 GB with micro SD card slot.  The Motion Sensor technology enables the user to dial numbers without using keypad. You can also play exciting mobile games on this handset.

This cell phone is powered by standard Li-ion 1500mAh batteries which give you 5 hours of talk time and 480 hours of stand by time. It is a very comprehensible handset with Windows Mobile 6.1 user-interface. The price of this cell phone is approximately Rs 6800/.

Micromax X1u is a Dual-Band GSM 900/1800 MHz mobile phone which has got several useful features. It has got various multimedia features like background music playback, multi-format music player and voice recorder. With 1.47 inches wide screen it can display images with 128×128 pixel resolution.

The handset has got a very powerful battery back up which supports non stop 30 days of stand by time. You will get up to 17 hours of talk time if the phone is fully charged.The phone has an expandable memory up to 2 GB. So you can store plenty of phone book contacts in it.

The handset comes with several attractive Screen savers and Themes. For game lovers it also featured preloaded mobile games into the device. The phone facilitates speed dialing. The power saver mode of this device is very useful as it helps the battery to last longer. You can buy this simple yet classy handset at only Rs.2298.

Micromax X211 is a GSM 900/1800 MHz cell phone with 1.8 inch QVGA display screen. This bar style phone weighs nearly 72 grams. This handset is powered by standard Li-Ion 700mAH batteries which can stand by up to 200 hours and offers 3 hours of talk time.

The services which are provided by this attractive looking device include sending or receiving unlimited SMS and phone calls. It has got a VGA camera for taking pictures. But it does not support video recording. So you cannot send MMS through this cell phone.

You can listen to unlimited music through the stereo. There is an FM radio along with the music player. It supports multi format audio files. You can load or transfer important audio or image files to your computer or some other mobile phone through USB cable. Each Micromax X211 handset comes with a battery charger and a USB cable altogether. The price of this handset is nearly Rs.2200/.