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Bharti Airtel has recently announced that it will have strategic alliance with VMware which is a USA based software maker for the services of cloud computing which will expand its managed services portfolio. The cloud based software services are offered through web without any need for software and it is used to reduce the cost.

The cloud based IT services will be offered by Airtel on the trademark of VMware vSphere platform. The company has also made an announcement that it will join the VMware Service Provider Program (VSPP).

This latest service will be available to the enterprise customers on the basis of pay per use model. The service will also include web services, database, mail, file, co-location, disaster recovery and other managed services.

The service for the end users will prove to be a cost optimization tool and it will help to reduce the space power, management, operating system and others. Better management of IT capacity along with improved security and optimized resource allocation will be provided by the services.

Bharti Airtel has recently entered into a partnership with Encyclopedia Britannica as per which the Airtel will get two years of free subscription for the Britannica Online which normally costs around Rs.6575.

The joint president, telemedia services of Bharti Airtel, K Srinivas said in a statement that the partnership of their company with Britannica was the part of their larger commitment so as to offer an enhanced broadband experience to the customers and specially the young adults and the children. He also stated that Britannica has created large content for audiences of India in different fields like culture, art, education, cinema and others across various mediums and it is in line with their company’s commitment to offers innovative content.

There are over 100 million users of Britannica all over the globe. Britannica Online also has collaborative tolls like the one which is a wiki platform for the people so that they can contribute to the encyclopedia. The encyclopedia panel of the scholars which include Nobel laureates reviews the contributions.

Bharti Airtel soon after closing the deal for acquisition of Zain Telecom has stated that they will introduce the concept of “affordable tariffs” which will lead to the condition of price war in the continent.

The CEO and In Charge of International Operations of Bharti Airtel, Manoj Kohli stated that they will not go for the tariff cut but will go for the concept of long term affordability strategy which will prove to be good for the customers as well as for the company.

He also stated that “The monthly usage is 60-70 minutes per customer in Africa against 450-500 minutes in India. There is a pent-up demand. Tariffs are high in Africa. Our objective is not to introduce low tariffs in Africa… Our objective is affordability. We will see what is the level of affordability normal customer wants.”

The multiple tariff plans and cheaper call rates have pushed up the subscriber base in India where 13-15 million of users are added every month.

Airtel plans to launch more tariff plans which will suit the profile and the pay capability of the customer in each of the 15 African countries.

If you are fond of reading comic books then its time to experience comics at the virtual space. Enjoy reading Tom & Jerry, Ben10 or the Powerpuff Girls just like your old school days. So what if you don’t have time to sit and read those funny series at home, you can still have fun with them while on the move. Recently Cartoon Network has announced their latest venture to make available their popular comic characters on cell phone.  Hereafter mobile phone users can enjoy funny comics on their mobile even when they are travelling.  You must have read comics in the past, but this is something unique that you shouldn’t miss.

CES 2010, AT&T announced it would introduce an HTC Android phone this year. True to its word, it just unveiled the HTC Aria. Similar to the HTC HD Mini in design, the Aria runs on Android 2.1 with HTC’s Sense user interface and includes a good deal of features for its size. It’s certainly not the most powerful Android device on the market–power users might want to wait for the recently announced Samsung Captivate–and we’re upset that AT&T has once again blocked third-party app downloads. However, the Aria is a solid midrange smartphone that’s certainly better than the Motorola Backflip, AT&T’s other Android offering. The HTC Aria costs $129.99 with a two-year contract and after a $100 mail-in rebate. We think it should cost a bit less–$100 would be the sweet spot–but its price isn’t unreasonable.Rs 10 per week and Rs 30 per month, depending on their service providers.

“My Tunes” is the latest value added service which is launched by Bharti Airtel. This interesting new service will work like a reverse ring tone facility which will allow the Airtel Delhi Subscribers to enjoy the songs of their choice while they are waiting for the people to receive their call.

There will be more than half a million tracks spread in more than 23 categories including English rock, bollywood and devotional tracks among which the subscribers can select the ones of their choice. The services of My Tunes will have a weekly subscription fee of Rs.15 or it can also be availed at 30 paise per minute of use. A Playlist can also be created by the subscribers which can include any number of their favorite tracks.

Idea Cellular has also recently launched their similar service by the name of Pre Tones and Tata Docomo’s similar service is known by the name of My Song.

After the success of iPhone, Apple Inc. is now aiming to create market for their new device iPhone 3GS in India. To serve the purpose the auction was held in which various companies from India submitted their bid. The biggest mobile brand in India, Bharti Airtel, stated that it has grabbed the contract with Apple sp as to release the new version of this bestseller in the Indian markets.

The company stated that as per the contract, they will be allowed to bring the device in the market but confirm date is not yet declared. The triumphant bidders will be allowed to offer the services of 3GS on commercial basis from September this year. Mobile industry in India is continuously progressing and rising in financial and technological manner. This new device will no doubt provide a boom to this market and will be beneficial to both customers and service providers. Now the time will decide whether this phone will follow tradition of success or not.