Operations of Movil Mobile launched in Kerala
June 8, 2010
Movil Mobile which is the flagship of the Bling Telecom has recently launched its operations in Kerala. The CEO of Movil Mobiles, Rajiv Khanna stated that the company plans to sell around 10,000 handsets in the state in a month. He also stated that they will start with 18 distributors and will soon scale the number to 33. Various promotional activities have been planned around Thrissur, Koolam, Kochi and Kozhikode.
It was also said by Khanna that they will be soon introducing highly differentiated mobile phones under both the brands- Bling and Movil. 10 of them will be launched under the Bling brand and 15 under Movil.
Specifying on its marketing plans he said that the company plans to have Rs.400 crore revenue in the 1st fiscal year and this will be achieved by increasing the portfolio of the handset to 40 by the end of this year which will include 15 handsets under the Bling brand and 25 under the Movil.
Movil Mobiles has a pan India presence and they are ready for the big leap in Tamil Nadu, Andhra Pradesh and Karnataka.
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