MobilePhone.co.in

Navteq which is a Chicago based provider of maps, location and traffic data for location based services and mobile advertising has recently stated that Zee Studios, which is an English Movie Channel has tapped its mobile ad network so as to promote the upcoming movies among the mobile users of Airtel.

This service can be used after downloading a free application which will allow the mobile phone users to browse the scheduled film broadcasts of Zee Studio. After the download of the application, the consumers can click on the title of the movie to view their synopsis. The application will also allow the users to set the reminders for the movie which they want to see.

The vice president advertising of Navteq, Christopher Rothey, in a accompany statement said that “Navteq has a long history with Airtel. We know the power of mobile advertising and believe it can actually help enhance the user experience of a new generation of applications and products throughout India.”