One of the leading Indian mobile phone company, Micromax has recently launched their handsets in Sri Lanka. The Business Director of Micromax Informatics Limited, Vikas Jain, stated that the mobile phone market of Sri Lanka has huge growth potential and an immense untapped telecom consumer segments and thus Micromax looks forward in order to penetrate the market of the country. The local distribution partner for Micromax in Sri Lanka will be Infinity Lanka Holdings Pvt. Limited.
Vikas Jain also stated that like many other countries, the mobile phones in Sri Lanka has become a personal device which is on the priority list of many people and in order to penetrate in the low tele density rural population of the country, handsets with dual SIM facility and good battery back up at an affordable price will be an ideal choice.
In the coming time, Micromax plans to take its success to all the SAARC nations and in order to ensure the awareness of its brand it has also taken the sponsorship of IIFA Awards.