Samsung Mobiles in India is managed by Samsung Telecommunications India (STI) who are the design and technology leaders in the market of mobiles. The Samsung mobile division in India manufacturers and markets wide variety of mobile telecommunications products with pre pay and post pay markets in the consumer as well as business segments.
There are 3 different conglomerates which are united under one Samsung group. Samsung Electronics is the part of its business conglomerate and also the world’s largest electronics company. Samsung Mobiles is also a part of Samsung Electronics which works in semi conductors, telecommunications, digital media and digital LCD appliances. The Headquarter of Samsung is in South Korea and at present it operates in more than 100 countries.
The mobile phones by Samsung are mainly divided into 6 major categories that include style, Multimedia, Infotainment, Essential, Business and Connected.
The company is known for introducing consumer oriented innovative and breakthrough technology products and the new brand positioning of the company is reflected in its spunky and new tagline – “Next is What?” which is used in all the communication material of Samsung. Some of the popular handsets of Samsung are:
- Samsung Corby
- Samsung Guru 100
- Samsung Pixon M8800
- Samsung Omnia Pro
More information on Samsung India is available at the site- http://www.samsung.com/in/