Ray M20 is the cheapest at Rs 2,399 and comes with an FM radio, MP3 player, expandable memory and GPRS. It is a mid-range device and features a 3-megapixel camera, a 262k, 1.8-inch display, music player, Bluetooth and a host of other features. It is touch screen as well. The phone is available for purchase from all mobile store outlets or can be purchased online.
The company has also set itself a revenue target of Rs. 200 core in the first year of Ray’s existence. Ray has worked with equipment manufacturers on the designs and features of the handsets. This is the first time the mobile phone retailer has ventured into the mobile phone manufacturing space, a very competitive arena with major brands competing for a pie. All in all it is a targeted music phone that supports a few other features as well and is good to your pocket!!